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Unfair commercial practices

25.8.2015

When you buy goods and services anywhere in the EU – whether from a website, local shop or seller outside your home country – EU law protects you against unfair commercial practices.

When promoting, selling or supplying products, companies must give you enough accurate information (see your right to online information) to enable you to make an informed buying decision. If not, their actions may be considered unfair. See Redress for steps you can take in response.

Misleading and aggressive practices
You are protected against 2 main categories of unfair commercial practices:

  • misleading practices, either through action (giving false information) or omission (leaving out important information)
  • aggressive practices that aim to bully you into buying.
The Black List – unfair practices which are always prohibited
The Black List makes it easy to identify commercial practices that are prohibited in all circumstances. If a practice appears on the list, it is automatically considered unfair.

See Common black-listed practices here

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