The Consumer Agency was established 1 July 2005 according to Act No 62/2005 (also available in Danish). The Consumer Agency is one of the governmental agencies in Iceland which is entrusted with market surveillance of business operators, good functioning and transparency of the markets in respect to safety and consumers legal rights as well as enforcement of legislation adopted by the Icelandic Parliament for protection of consumers health, legal and economical rights.

The Consumer Agency is a governmental agency falling under the auspices of Ministry of the Interior.




Consumers show growing demand for cross-border online shopping, new survey reveals

The 2017 edition of the Consumer Conditions Scoreboard shows that more and more Icelandic, Norwegian and EU consumers are shopping online and that their trust in e-commerce has increased, in particular in buying online from other EU countries.

E-commerce: making online shopping safer for consumers

The Commission has issued guidelines to help national market surveillance authorities better control products sold online. In 2017, 55% of Europeans buy online

Agreement reached on better protection of consumers

The European Parliament and Council reached a political agreement on the Commission's proposal to improve the EU-wide cooperation mechanism for consumer protection

The European Commission and Member States consumer authorities ask social media companies to comply with EU consumer rules

EU consumer authorities and organisations have received a growing number of complaints from consumers, who have been targeted by fraud or scams when using social media websites, as well as having been subject to certain terms of services that do not respect EU consumer law.

Antitrust: Commission opens three investigations into suspected anticompetitive practices in e-commerce

The European Commission has launched three separate investigations to assess if certain online sales practices prevent, in breach of EU antitrust rules, consumers from enjoying cross-border choice and being able to buy consumer electronics, video games and hotel accommodation at competitive prices.