The Consumer Agency was established 1 July 2005 according to Act No 62/2005 (also availible in Danish). The Consumer Agency is one of the governmental agencies in Iceland which is entrusted with market surveillance of business operators, good functioning and transparency of the markets in respect to safety and consumers legal rights as well as enforcement of legislation adopted by the Icelandic Parliament for protection of consumers health, legal and economical rights.

The Consumer Agency is a governmental agency falling under the auspices of Ministry of the Interior.



Unfair commercial practices

When you buy goods and services anywhere in the EU – whether from a website, local shop or seller outside your home country – EU law protects you against unfair commercial practices.

What you should know before buying

Before buying products or services in a shop, you have the right to receive clear, correct and understandable key information from the trader. This information should include:

Iceland and Republic of China sign MOU

The Ministry of the Interior and the General Administration of quality, supervision, inspection and quarantine of the People‘s Republic of China (AQSIQ) have signed a Memorandum of Understanding between the countries.

Consumer scoreboards

The Consumer Agency takes part in the annual exercise on the Consumer Scoreboard which the EU Commission makes public twice a year. The Consumer Scoreboards show how the single market is performing for EU consumers

Improved situation for clients of car rental companies

Three car rental companies were considered not to have responded sufficiently to the concerns raised by the Commission (EUROPCAR, HERTZ and AVIS). Following the publication of the press release, these three car