The Consumer Agency was established 1 July 2005 according to Act No 62/2005 (also available in Danish). The Consumer Agency is one of the governmental agencies in Iceland which is entrusted with market surveillance of business operators, good functioning and transparency of the markets in respect to safety and consumers legal rights as well as enforcement of legislation adopted by the Icelandic Parliament for protection of consumers health, legal and economical rights.

The Consumer Agency is a governmental agency falling under the auspices of Ministry of the Interior.




Geo-blocking: unlocking e-commerce in the EU

Geo-blocking is a discriminatory practice that prevents online customers from accessing and purchasing products or services from a website based in another member state. In order to remove this barrier, the EU is putting in place a geo-blocking regulation.

Social media companies need to do more to fully comply with EU consumer rules

Social media companies need to do more to respond to the requests, made last March by the European Commission and Member States' consumer authorities, to comply with EU consumer rules. The changes made by Facebook, Twitter and Google+ to align their terms of services with EU consumer protection rules have been published today.


Consumer Agency recently launched “Anchor It!” – a national public education campaign in cooperation with OECD to prevent furniture and TV tip-overs from killing and seriously injuring children.

Preliminary results regarding plastic toys

A number of 255 plasticised toys, mainly plastic dolls, inflatable toys and bath/squeeze toys, have been tested for dangerous chemicals and around 20% of these have failed the tests. The participants from 17 countries in the Toys 4 activity met at the laboratory in Italy to discuss the results.

Consumers show growing demand for cross-border online shopping, new survey reveals

The 2017 edition of the Consumer Conditions Scoreboard shows that more and more Icelandic, Norwegian and EU consumers are shopping online and that their trust in e-commerce has increased, in particular in buying online from other EU countries.